Salary Guide Marketing Manager Australia: Legal Minimums and Award Coverage

There is no single published salary guide for marketing managers from Fair Work; the legal minimum is $26.44 per hour ($1,004.90 per week) for award-free adults, but most marketing managers are covered by an award that sets higher rates.

Salary Guide Marketing Manager Australia: What You Need to Know

When searching for a salary guide marketing manager australia, it is important to separate the legal minimum from survey averages, award rates, and negotiated salaries. The Fair Work Ombudsman and the Fair Work Commission do not publish a specific salary guide for marketing managers. Instead, they set minimum pay floors that apply depending on your award coverage.

Legal Minimum vs Award Rates

The national minimum wage from 1 July 2026 is $26.44 per hour or $1,004.90 per week for adult employees not covered by an award or registered agreement. However, most marketing managers are covered by a modern award. Common awards include:

  • Clerks – Private Sector Award 2020 (for clerical and administrative roles)
  • Professional Employees Award 2020 (for professional roles including marketing)
  • Managers and Senior Executives may be award-free if their earnings exceed the high income threshold ($190,100 from 1 July 2026) or if their role is not classified under an award.

Award rates are generally higher than the national minimum. For example, a Marketing Manager classified under the Clerks Award at Level 6 or higher would receive a rate above $26.44 per hour. The Fair Work Ombudsman provides pay guides for each award.

Survey Averages and Negotiated Salaries

Industry salary guides (e.g., from recruitment agencies or professional bodies) often quote figures like $100,000–$150,000 per year for a marketing manager. These are not legal minimums. They reflect market rates and can vary by experience, location, and company size. The Australian Bureau of Statistics (ABS) reports that full-time adult average weekly ordinary time earnings were $2,083.70 in May 2026, but this is an average across all occupations, not specific to marketing.

Superannuation Is On Top

All salary figures in this guide refer to base pay before super. Employers must pay super guarantee of 12% on top of ordinary time earnings. When comparing a salary guide, check whether the figure is base or total package.

How to Find Your Correct Minimum

  1. Determine if you are covered by an award using the Fair Work Ombudsman's Which minimum wage applies tool.
  2. Check the classification level in your award.
  3. Use the Rate tables to see current minimum rates.
  4. If you are award-free, the national minimum wage applies.

Important Exceptions

Not every worker receives $26.44 per hour. Junior employees (under 21), apprentices, trainees, and employees with disability may be paid less. Introductory rates under some awards can be as low as $25.74 per hour for the first 6 months. Always check your specific situation.

Summary

A salary guide marketing manager australia should be read with the legal minimum in mind. The floor is $26.44 per hour for award-free adults, but most marketing managers are covered by an award with higher rates. For accurate pay, refer to the Fair Work Ombudsman's resources and your award classification. For market benchmarks, consult industry surveys but remember they are not legally enforceable.

For more details, see our Guides and How the figures work.

Questions people ask next

What is the minimum wage for a marketing manager in Australia?

If you are award-free (not covered by a modern award or enterprise agreement), the national minimum wage applies: $26.44 per hour or $1,004.90 per week from 1 July 2026. However, most marketing managers are covered by an award such as the Clerks Award or the Professional Employees Award, which set higher minimum rates. Check your award classification using the Fair Work Ombudsman's Pay and Conditions Tool.

Does the salary guide for marketing managers include superannuation?

No, salary figures in guides are typically base pay before super. The super guarantee is 12% on top of ordinary time earnings from 1 July 2026. Always check whether a quoted salary includes super or is base plus super.

Can a marketing manager be paid less than the national minimum wage?

Only in specific circumstances: juniors (under 21), apprentices, trainees, employees with disability, or during an introductory period under an award (limited to first 6 months at $25.74 per hour minimum). Otherwise, the award or national minimum wage is the floor.

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